African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 154

Full Length Research Paper

Assessing the attitude towards mobile marketing among university students

Aemro Worku
  • Aemro Worku
  • Department of Marketing Management, College of Business and Economics, Injibara University, Ethiopia.
  • Google Scholar
Haile Shitahun
  • Haile Shitahun
  • Department of Management, College of Business and Economics, Jinka University, Ethiopia.
  • Google Scholar
Yonas Mebrate
  • Yonas Mebrate
  • Department of Marketing Management, College of Business and Economics, Oda Bultum University, Chiro, Ethiopia.
  • Google Scholar
Adino Andaregie
  • Adino Andaregie
  • Department of Economics, College of Business and Economics, Injibara University, Ethiopia.
  • Google Scholar

  •  Received: 24 December 2019
  •  Accepted: 12 March 2020
  •  Published: 31 March 2020


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