African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Impact of different facets of product involvement and consideration set on teens’ family purchase decision making: A multivariate analysis

Debasis Bhattacharya
  • Debasis Bhattacharya
  • Department of Commerce, University of North Bengal
  • Google Scholar
Dipak Saha
  • Dipak Saha
  • Department of Business Administration, Siliguri Institute of Technology, India.
  • Google Scholar

  •  Received: 21 November 2014
  •  Accepted: 06 March 2015
  •  Published: 31 March 2015


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