African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 157

Full Length Research Paper

Sales promotion tools, customer emotions and consumer buying responses in Ghana

Martey Edward Markwei
  • Martey Edward Markwei
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
  • Google Scholar
Adenutsi Kingsford
  • Adenutsi Kingsford
  • Business Administration and Economics Department, School of Business and Economics, Presbyterian University College, Ghana.
  • Google Scholar
Mante George Dominic Kofi
  • Mante George Dominic Kofi
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
  • Google Scholar
Siaw Gladys Apreh
  • Siaw Gladys Apreh
  • Hospitality Department, Faculty of Applied Science and Technology, Koforidua Technical University, Ghana.
  • Google Scholar
Addo Asabia Ruth
  • Addo Asabia Ruth
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
  • Google Scholar


  •  Received: 15 September 2020
  •  Published: 31 March 2022

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