African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Review

A review and analysis of the role of integrated marketing communication message typology in the development of communication strategies

Mudzanani, Takalani
  • Mudzanani, Takalani
  • University of South Africa, South Africa
  • Google Scholar


  •  Received: 03 September 2015
  •  Accepted: 06 October 2015
  •  Published: 31 October 2015

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Schultz D, Schultz H (2003). IMC – the next generation: five steps for delivering value and measuring returns using marketing communication. New York: McGraw-Hill.

 

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Takalani 97

 

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