Full Length Research Paper
References
|
Abram M, Picard L, Navarro B, Piolino P (2014). Mechanisms of remembering the past and imagining the future: New data from autobiographical memory tasks in a lifespan approach. Consciousness and Cognition 29(1):76-89. Crossref |
||||
| Adebayo O (2013). Nigeria industrial and university education entrepreneurial experience. International Journal of Science and Research 2:460-468. | ||||
|
Alvarez-Garcia J, Rio-Rama MC, Simonetti B (2017). Quality management and customer results; The tourist accommodation sector in Spain. International Journal of Quality and Reliability Management 34:701-719. Crossref |
||||
|
Amin M (2016). Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty. International Journal of Bank Marketing 34:280-306. Crossref |
||||
|
Anselmsson J, Bondesson NV, Johansson U (2014). Brand image and customers willingness to pay a price premium for good brand. Journal of Product and Brand Management 23:90-102. Crossref |
||||
|
Arnaboldi M, Azzone G, Sidorova Y (2017). Governing social media: The emergence of hybridized boundary objects. Accounting, Auditing and Accountability Journal 30:821-849. Crossref |
||||
|
Ashley C, Tuten T (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology and Marketing 32(1):15-27. Crossref |
||||
|
Bilgihan A (2016). Gen Y customer loyalty in online shopping: An integrated model of trust, user experience and branding. Computers in Human Behavior 61:103-113. Crossref |
||||
|
Bolton R, Parasuraman A, Hoefnagels A, Migchels N, Kabadayi S, Gruber T, Solnet D (2013). Understanding Generation Y and their use of social media: A review and research agenda. Journal of Service Management 24:245-267. Crossref |
||||
|
Bowen JT, Chen McCain SL (2015). Transitioning loyalty programs: A commentary on "the relationship between customer loyalty and customer satisfaction." International Journal of Contemporary Hospitality Management 27:415-430. Crossref |
||||
|
Brodie R, Hollebeek L, Juric B, Ilic A (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research 14:252-271. Crossref |
||||
|
Celuch K, Robinson NM, Walsh AM (2015). A framework for encouraging retail feedback. Journal of Service Marketing 29:280-292. Crossref |
||||
|
Chen H, Chang Y, Chang H (2016). A numerical definition-based systematic design approach for coupling consumers image perception with product form. Journal of Engineering, Design and Technology 14:134-159. Crossref |
||||
|
Chinomona R (2016). Brand communication, brand image and brand trust as antecedent of brand loyalty in Gauteng province of South Africa. Africa Journal of Economic and Management 7:124-139. Crossref |
||||
|
Chodzaza GE, Gombachika HSH (2013). Service quality, customer satisfaction and loyalty among industrial customers of a public electricity utility in Malawi. International Journal of Energy Sector Management 7:269-282. Crossref |
||||
|
Choudhury K (2014). Service quality and word of mouth: A study of the banking sector. International Journal of Bank Marketing 32:612-627. Crossref |
||||
|
Chuah SHW, Marimuthu M, Kandampully J, Bilgihan A (2017). What drives Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyalty chain. Journal of Retailing and Consumer Services 36:124-136. Crossref |
||||
|
Costanza DP, Finkelstein LM (2015). Generationally based differences in the workplace: Is there a there there? Industrial and Organizational Psychology 8:308-323. Crossref |
||||
|
Coussement K. (2014). Improving customer retention management through cost-sensitive learning. European Journal of Marketing 48:477-495. Crossref |
||||
|
Counted AV, Arawole JO (2015). 'We are connected, but constrained': internet inequality and the challenges of millennials in Africa as actors in innovation. Journal of Innovation and Entrepreneurship 5(1):1-21. Crossref |
||||
|
Debevec K, Schewe CD, Madden TJ, Diamond WD (2013). Are today's Millennials splintering into a new generational cohort: Millennials splintering into a new cohort. Journal of Consumer Behaviour 12(1):20-31. Crossref |
||||
| Donnelly C, Scaff R (2013). Who are the Millennial shoppers? And what do they really want? Accenture Outlook 2:1-7. | ||||
|
Floreddu PB, Cabiddu F (2016). Social media communication strategies. Journal of Services Marketing 30:490-503. Crossref |
||||
| Gizaw KD, Pagidimarri V (2014). The mediation effect of customer satisfaction on service quality - customer loyalty link in insurance sector of Ethiopia: A study. International Journal of Marketing and Technology 4(1):184-199. | ||||
|
Guillet BD, Kucukusta D (2016). Spa market segmentation according to customer preference. International Journal of Contemporary Hospitality Management 28:418-434. Crossref |
||||
|
Harwood T, Garry T (2015). An investigation into gamification as a customer engagement experience environment. Journal of Services Marketing 29:533-546. Crossref |
||||
|
Heinonen K (2014). Multiple perspectives on customer relationships. International Journal of Bank Marketing 32:450-456. Crossref |
||||
| Hosseini SY, Zadeh MB, Bideh AZ (2013). Providing a multidimensional measurement model for assessing mobile telecommunication service quality (MS-qual). Iranian Journal of Management Studies 6:7-29. | ||||
|
Jaakkola E, Alexander M (2014). The role of customer engagement behavior in value co-creation: A service system perspective. Journal of Service Research 17:247-261. Crossref |
||||
|
Kandampully J, Zhang T, Bilgihan A (2015). Customer loyalty: A review and future directions with a special focus on the hospitality industry. International Journal of Contemporary Hospitality Management 27:379-414. Crossref |
||||
|
Kaura V (2013). Service convenience, customer satisfaction, and customer loyalty: Study of Indian commercial banks. Journal of Global Marketing 26(1):18-27. Crossref |
||||
|
Keisidou E, Sarigiannidis L, Maditinos D, Thalassinos IE (2013). Customer satisfaction, loyalty and financial performance: A holistic approach of the Greek banking sector in marketing intelligence and planning. International Journal for Bank Marketing 31:259-288. Crossref |
||||
| Kobylanski A, Pawlowska B (2012). Managing customer satisfaction: A conceptual framework. The Business Review Cambridge 20:33-41. | ||||
| Kolawole M (2017). Internet Access in Nigeria: Mobile Phones, Issues, and Millennials. Journal of Pan African Studies 10(10):153. | ||||
|
Lissitsa S, Kol O (2016). Generation X vs. Generation Y: A decade of online shopping. Journal of Retailing and Consumer Services 31:304-312. Crossref |
||||
|
Maslowska E, Malthouse EC, Collinger T (2016). The customer engagement ecosystem. Journal of Marketing Management 32:469-501. Crossref |
||||
| Matthews DR, Son J, Watchravesringkan K (2014). An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective. Journal of Business and Retail Management Research 9:26-39. | ||||
|
Melnyk V (2014). Resisting temptation: gender differences in customer loyalty in the presence of a more attractive alternative. Australasian Marketing Journal 22:335-341. Crossref |
||||
|
Melnyk V, Bijmolt T (2015). The effects of introducing and terminating loyalty programs. European Journal of Marketing 49:398-419. Crossref |
||||
|
Munari L, Lelasi F, Bajetta L (2013). Customer satisfaction management in Italian banks. Qualitative Research in Financial Markets 5:139-160. Crossref |
||||
|
Naumann K, Bowden JL, Gabbott M (2017). Exploring customer engagement valences in the social services. Asia Pacific Journal of Marketing and Logistics 29:890-912. Crossref |
||||
| Ordun G (2015). Millennial (Gen Y) consumer behavior their shopping preferences and perceptual maps associated with brand loyalty. Canadian Social Science 11(4):40-55. | ||||
|
Parment A (2013). Generation Y vs. baby boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services 20:189-199. Crossref |
||||
|
Preikschas MW, Cabanelas P, Rudiger K, Lampon JF (2017). Value co-creation, dynamic capabilities and customer retention in industrial markets. Journal of Business and Industrial Marketing 32:409-420. Crossref |
||||
|
Price RA, Wrigley C, Straker K (2015). Not just what they want, but why they want it: Traditional market research to deep customer insights. Qualitative Market Research: An International Journal 18:230-248. Crossref |
||||
|
Rossetto KR (2014). Qualitative research interviews: Assessing the therapeutic value and challenges. Journal of Social and Personal Relationships 31:482-489. Crossref |
||||
|
Saaksjarui M, Hellen K, Balabanis G (2016). Sometimes a celebrity holding a negative public image is the best product endorser. European Journal of Marketing 50:421-441. Crossref |
||||
|
Sasmita J, Suki NM (2015). Young consumers' insights on brand equity. Effects of brand association, brand loyalty, brand awareness, and brand image. International Journal of Retail and Distribution Management 43:276-292. Crossref |
||||
|
Schewe CD, Debevec K, Madden TJ, Diamond WD, Parment A, Murphy A (2013). If you've seen one, you've seen them all!" Are young millennials the same worldwide? Journal of International Consumer Marketing 25(1):3-15. Crossref |
||||
|
Straker K, Wrigley C (2016). Designing an emotional strategy: Strengthening digital channel engagements. Business Horizons 59:339-346. Crossref |
||||
|
Toldos-Romero M, Orozco-Gómez MM (2015). Brand personality and purchase intention. European Business Review 27:462-476. Crossref |
||||
|
Tsimonis G, Dimitriadis S (2014). Brand strategies in social media. Marketing Intelligence and Planning 32:328-344. Crossref |
||||
|
Verleye K, Gemmel P, Rangarajan D (2016). Engaged customers as job resources or demands for frontline employees? Journal of Service Theory and Practice 26:363-383. Crossref |
||||
|
Weber O, Diaz M, Schwegler R (2014). Corporate social responsibility of the financial sector: Strengths, weaknesses and the impact on sustainable development. Sustainable Development 22:321-335. Crossref |
||||
|
Wepener M, Boshoff C (2015). An instrument to measure the customer based corporate reputation of large service organizations. Journal of Services Marketing 29:163-172. Crossref |
||||
|
Xie KL, Chen CC (2013). Progress in loyalty program research: Facts, debates, and future research. Journal of Hospitality Marketing and Management 22:463-489. Crossref |
||||
| Yin RK (2014). Case study research: Design and methods (5th ed.). Thousand Oaks, CA: Sage. | ||||
|
Ziqiong Z, Zili Z, Rob L (2013). Regional effect on customer satisfaction with restaurants. International Journal of Contemporary Hospitality Management 25:705-722. Crossref |
||||
Copyright © 2023 Author(s) retain the copyright of this article.
This article is published under the terms of the Creative Commons Attribution License 4.0
