African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Customer Retention Strategies Implemented by Fast-Food Outlets in the Gauteng, Western Cape and Kwazulu-Natal Provinces of South Africa - A Focus on Something Fishy, Nandos and Steers

Mornay Roberts-Lombard
Department of Marketing Management, Post Office Box 524, Auckland Park, Johannesburg, 2600, South Africa.
Email: [email protected]

  •  Accepted: 22 May 2009
  •  Published: 31 May 2009

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