Analysis of consumer attitudes towards integrated circuit (IC) cards

Yasuo Ishii; Yuki Higuchi; Kazuhiro Takeyasu

doi:10.5897/AJMM.9000015

African Journal of
Marketing Management

Abbreviation: Afr. J. Mark. Manage.
Language: English
ISSN: 2141-2421
DOI: 10.5897/AJMM
Start Year: 2009
Published Articles: 158

Full Length Research Paper

Analysis of consumer attitudes towards integrated circuit (IC) cards

Yasuo Ishii1*, Yuki Higuchi2, and Kazuhiro Takeyasu2

1Department of Management Design, Osaka International University, 3-50-1, Sugi, Hirakata,Osaka 573-0192, Japan. 2Osaka Prefecture University, 1-1 Gakuenchou, Sakai, Osaka-fu 599-8531, Japan.
Email: [email protected]

Article Number - 36A39A68138
Vol.4(4), pp. 130 - 151 , April 2012
https://doi.org/10.5897/AJMM.9000015

Accepted: 28 October 2011
Published: 30 April 2012

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