African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

A conceptual framework proposition for customer loyalty in the short-term insurance industry - A South African perspective

Lauren Strachan1 and Mornay Roberts-Lombard2*
  1Department of Marketing Management, University of Johannesburg, South Africa. 2C-Ring 607, Kingsway Campus, Auckland Park, Johannesburg, 2006, Gauteng Province, South Africa.
Email: [email protected]

  •  Accepted: 05 August 2011
  •  Published: 31 August 2011

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