African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Full Length Research Paper

The impact of effective customer relationship management (CRM) on repurchase: A case study of (GOLDEN TULIP) hotel (ACCRA-GHANA)

George K. Amoako*, Emmanuel Arthur, Christiana Bandoh and Rachel Kafui Katah
Department of Marketing, Central Business School Central University College, P. O. Box 2305, Tema, Ghana.
Email: [email protected]

  •  Accepted: 28 November 2011
  •  Published: 31 January 2012

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