African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 160

Full Length Research Paper

Psychographic measure of service quality of fastfood chain in Davao city

Adrian M. Tamayo
College of Business Administration, University of Mindanao, Bolton St., Davao City, Philippines.
Email: [email protected]

  •  Accepted: 22 August 2011
  •  Published: 30 September 2011

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