African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

Competitive intelligence and marketing effectiveness in corporate organizations in Nigeria

N. G. Nwokah*and F. E Ondukwu
1Lecturer Department Of Marketing, Rivers State University Of Science And Technology, P.M.B. 5080, Port Harcourt, Nigeria. 2Office and Information Management Department, Rivers State University of Science and Technology, P.M.B. 5080, Port Harcourt, Nigeria.
Email: [email protected]

  •  Accepted: 23 March 2009
  •  Published: 30 April 2009

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