African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Readiness of transformation of the out-of-home advertising industry towards the 4th Industrial Revolution

Katlego Seleka
  • Katlego Seleka
  • Department of Engineering and Technology Management, University of Pretoria, South Africa.
  • Google Scholar
Petrus Letaba
  • Petrus Letaba
  • Department of Engineering and Technology Management, University of Pretoria, South Africa.
  • Google Scholar


  •  Received: 05 May 2023
  •  Accepted: 05 June 2023
  •  Published: 30 June 2023

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