African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

Modelling telecom customer attrition using logistic regression

B. E. A. Oghojafor1, G. C. Mesike2*, C. I. Omoera1 and R. D. Bakare1
  1Department of Business Administration, University of Lagos, Lagos State, Nigeria. 2Department of Actuarial Science and Insurance, University of Lagos, Lagos State, Nigeria.
Email: [email protected]

  •  Accepted: 24 February 2012
  •  Published: 31 March 2012

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This article is published under the terms of the Creative Commons Attribution License 4.0

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