African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 156

Full Length Research Paper

Identifying important service quality parameters for major Indian food retailers- A case study

G. S. David Sam Jayakumar1* and K. Abdus Samad2
  1Jamal Institute of Management (JIM), Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020, Tamil Nadu, India. 2Jamal Institute of Management (JIM), Centre for Retail Excellence, Jamal Mohamed College (Autonomous), Tiruchirappalli – 620 020, Tamil Nadu, India.
Email: [email protected]

  •  Accepted: 05 December 2011
  •  Published: 31 January 2012

CrossRef Citations (0)

See more citations on Google Scholar
1
No citation found