African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Sensitivity of Cameronian consumers to brands: An application in body lotions

B. N. Ngono Eteme Melingui
  • B. N. Ngono Eteme Melingui
  • Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.
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V. Tsapi
  • V. Tsapi
  • Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.
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  •  Received: 04 March 2013
  •  Accepted: 01 December 2013
  •  Published: 31 May 2014

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