African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158


A synthesis model of market orientation constructs toward building customer value: A theoretical perspective

Wail Alhakimi* and Rohaizat Baharun
Management Department, Faculty of Management and Human Resources Development Universiti, Teknologi, Malaysia.
Email: [email protected]

  •  Published: 05 May 2009

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