African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Full Length Research Paper

Established correlation between marketing skills of ethnic SME owners and business failure

van Scheers Louise
School of Business Management, University of South Africa
Email: [email protected]

  •  Accepted: 08 July 2011
  •  Published: 31 December 2011

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