African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Table of Content: April 2012; 4(4)

April 2012

The procedures for strategic management of new products for small, medium and large firms in Cameroon: An exploratory study

  The aim of this study is to contribute to the understanding of the relationships between the activities of product innovation and business performance. In those relationships, the importance given to forms of action necessary for the new product strategic management for small, medium and large enterprises...

Author(s): N. I. Gouanlong and V. Tsapi

April 2012

Analysis of consumer attitudes towards integrated circuit (IC) cards

  This paper analyzes the attitudes of consumers towards integrated circuit (IC) cards, which has a big influence on the buying behavior of consumers. For this purpose, we created a questionnaire survey of using IC card on purchasing, and we utilized the text mining method. In reviewing past researches, some related researches were used, but the analyses were based on simple accumulation, though there...

Author(s): Yasuo Ishii, Yuki Higuchi, and Kazuhiro Takeyasu

April 2012

Customer relationship management (CRM) in a South African service environment: An exploratory study

  The primary objective of the study was to investigate the influence of trust, commitment, two-way communication and conflict handling on customer loyalty through customer relationship management (CRM) as a mediating variable at a South African long-term insurance organization. Both a qualitative and quantitative research approach was followed in the study. The population included all the...

Author(s): Mornay Roberts-Lombard and Leon du Plessis