African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 158

Table of Content: March 2010; 1(3)

March 2010

Towards a successful customer relationship management: A conceptual framework

  As the world economy becomes globalized, competition has intensified and the differences in products have faded. Consequently, businesses have become fixated on customer relationship management (CRM) as it has become a central orienting point in academia and business environment with organizations increasingly focusing on managing customer relationships as a strategic capability to achieve market leadership...

Author(s): Benjamin Appiah - Kubi and Andrews Kingsley Doku

March 2010

An investigation of the global economic and financial crisis: A review

  Poor countries have been affected by the crisis in various ways and more than previously thought. This study, based on research by developing country researchers, sheds some light on what is really happening at the country level, and goes beyond vulnerability studies or global forecasts. We need to continue to monitor the effects of the crisis to stimulate the policy responses that are needed as a matter of...

Author(s): Akhilesh Chandra Prabhakar