African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Table of Content: March 2012; 4(3)

March 2012

An analysis on the economic effectiveness of municipalities in Turkey

  In the present study, efficiency of municipalities and the factors affecting it are evaluated theoretically and then empirical analysis about the efficiency made. In the application part, 27 municipalities, 7 of which are metropolitan municipality, are covered. Data related to the inputs and outputs that reflect the financial, fiscal, social and demographic situation of these municipalities are taken from...

Author(s):   Aziz KUTLAR, Fehim Bakirci and Fatih Yüksel

  • Article Number: BE7DC7D8051

March 2012

A new methodology for suppliers selection and order allocation

  One of the main factors in competitive environment is to reduce production costs. Selecting the right suppliers significantly reduces the purchasing costs and improves corporate competitiveness. That is why the cost of raw materials and components part constitutes the main cost of a product and most of the firms have to spend considerable amount of their sales revenue on purchasing. The aim of this research...

Author(s): Kambiz Shahroudi and Hajar Rouydel

  • Article Number: FEAFA108063

March 2012

Modelling telecom customer attrition using logistic regression

  The Nigeria telecom sector has experienced a major transformation in terms of growth, technological content, and market structure over the last decade as a result of policy and institutional reforms culminating to the liberalization of the sector and consequently, resulting in significant rise in competition. With the industry’s experience of an average of 41% annual churn rate and couple with the view...

Author(s): B. E. A. Oghojafor, G. C. Mesike, C. I. Omoera and R. D. Bakare

  • Article Number: 856867E8075