African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Table of Content: March 2017; 9(2)

March 2017

Actors, distribution circuits and marketing of fish on Bandama River (Côte d’Ivoire)

This study was carried out on lower Bandama River between July 2013 and June 2014. For this study, a daily monitoring of fish marketing activities and a repeat-pass survey of fish sellers and their marketing technique in selected localities were performed. The results of this work have shown that sales of fish on the Bandama River are ensured by at least 65 fish sellers (42 Ivorians and 23 foreigners). They are mostly...

Author(s): Kien Kouassi Brahiman, Vanga Adja Ferdinand, Aboua Benié Rose Danielle and Kouamelan Essetchi Paul