African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Table of Content: November 2009; 1(8)

November 2009

Global financial crisis - with special reference to insurance industry

  The World economy is facing the worst financial crisis. The financial crisis that started from mortgage home loan left no industry untouched by its effects. Manufacturing, Banks, Travels and Tourism and even the Insurance Industry was affected by the financial crisis. Insurance industry is considered to be the backbone of an economy. Its strategic importance is incomparable. The financial crisis led the...

Author(s): S. K. Sinha and Zaid Ahmad

November 2009

Aspect of internet advertising in relation to cross-cultural issues (Iran vs. USA)

  Information Technology has brought about a change in the ways people carry out various activities whether at workplace or at home. The new generation is net savvy and prefers working on Internet much more as compared to any outdoor activities. This has affected business operations. The advertisement industry is also influenced by such a change and global marketers need to understand the influence of culture...

Author(s): Reza Gharoie Ahangar