African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 160

Review

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi
  • Hassan Jorfi
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
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Saeid Jorfi
  • Saeid Jorfi
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
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Hashim Fauzy
  • Hashim Fauzy
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
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Bin Yaccob
  • Bin Yaccob
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
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Khalil Md Nor
  • Khalil Md Nor
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
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  •  Received: 15 September 2010
  •  Accepted: 22 September 2014
  •  Published: 31 October 2014

How to cite this article

APA /
Jorfi, H., Jorfi, S., Yaccob H. F. B., & Nor, K. M. (2014). The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment. African Journal of Marketing Management, 6(6), 82-87.
Chicago /
Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor. "The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment." African Journal of Marketing Management 6, no. 6 (2014): 82-87.
MLA /
Hassan Jorfi, et al. "The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment." African Journal of Marketing Management 6.6 (2014): 82-87.
DOI /
https://doi.org/10.5897/AJMM2010.036
URL /
https://academicjournals.org/journal/AJMM/article-abstract/63A098347718

Copyright © 2025 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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