African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Review

The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment

Hassan Jorfi
  • Hassan Jorfi
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
  • Google Scholar
Saeid Jorfi
  • Saeid Jorfi
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
  • Google Scholar
Hashim Fauzy
  • Hashim Fauzy
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
  • Google Scholar
Bin Yaccob
  • Bin Yaccob
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
  • Google Scholar
Khalil Md Nor
  • Khalil Md Nor
  • University Technology Malaysia (UTM), Educational Administration of Iran, Kuala Lumpur, Malaysia.
  • Google Scholar


  •  Received: 15 September 2010
  •  Accepted: 22 September 2014
  •  Published: 31 October 2014

How to cite this article

APA /
Jorfi, H., Jorfi, S., Yaccob H. F. B., & Nor, K. M. (2014). The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment. African Journal of Marketing Management, 6(6), 82-87.
Chicago /
Hassan Jorfi, Saeid Jorfi, Hashim Fauzy Bin Yaccob and Khalil Md Nor. "The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment." African Journal of Marketing Management 6, no. 6 (2014): 82-87.
MLA /
Hassan Jorfi, et al. "The impact of emotional intelligence on communication effectiveness: Focus on strategic alignment." African Journal of Marketing Management 6.6 (2014): 82-87.