African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 159

Full Length Research Paper

Sales promotion tools, customer emotions and consumer buying responses in Ghana

Martey Edward Markwei
  • Martey Edward Markwei
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
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Adenutsi Kingsford
  • Adenutsi Kingsford
  • Business Administration and Economics Department, School of Business and Economics, Presbyterian University College, Ghana.
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Mante George Dominic Kofi
  • Mante George Dominic Kofi
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
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Siaw Gladys Apreh
  • Siaw Gladys Apreh
  • Hospitality Department, Faculty of Applied Science and Technology, Koforidua Technical University, Ghana.
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Addo Asabia Ruth
  • Addo Asabia Ruth
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
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  •  Received: 15 September 2020
  •  Published: 31 March 2022

How to cite this article

APA /
Martey, E. M., Adenutsi, K., Mante, G. D. K., Siaw, G. A., Addo, A. R. (2022). Sales promotion tools, customer emotions and consumer buying responses in Ghana. African Journal of Marketing Management, 14(1), 11-20.
Chicago /
Martey Edward Markwei, Adenutsi Kingsford, Mante George Dominic Kofi, Siaw Gladys Apreh, Addo Asabia Ruth. "Sales promotion tools, customer emotions and consumer buying responses in Ghana." African Journal of Marketing Management 14, no. 1 (2022): 11-20.
MLA /
Martey Edward Markwei, et al. "Sales promotion tools, customer emotions and consumer buying responses in Ghana." African Journal of Marketing Management 14.1 (2022): 11-20.
DOI /
https://doi.org/10.5897/AJMM2020.0659
URL /
https://academicjournals.org/journal/AJMM/article-abstract/B07EF9E69262

Copyright © 2024 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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