African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 157

Full Length Research Paper

Sales promotion tools, customer emotions and consumer buying responses in Ghana

Martey Edward Markwei
  • Martey Edward Markwei
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
  • Google Scholar
Adenutsi Kingsford
  • Adenutsi Kingsford
  • Business Administration and Economics Department, School of Business and Economics, Presbyterian University College, Ghana.
  • Google Scholar
Mante George Dominic Kofi
  • Mante George Dominic Kofi
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
  • Google Scholar
Siaw Gladys Apreh
  • Siaw Gladys Apreh
  • Hospitality Department, Faculty of Applied Science and Technology, Koforidua Technical University, Ghana.
  • Google Scholar
Addo Asabia Ruth
  • Addo Asabia Ruth
  • Marketing Department, Faculty of Business and Management Studies, Koforidua Technical University, Ghana.
  • Google Scholar


  •  Received: 15 September 2020
  •  Published: 31 March 2022

How to cite this article

APA /
Martey, E. M., Adenutsi, K., Mante, G. D. K., Siaw, G. A., Addo, A. R. (2022). Sales promotion tools, customer emotions and consumer buying responses in Ghana. African Journal of Marketing Management, 14(1), 11-20.
Chicago /
Martey Edward Markwei, Adenutsi Kingsford, Mante George Dominic Kofi, Siaw Gladys Apreh, Addo Asabia Ruth. "Sales promotion tools, customer emotions and consumer buying responses in Ghana." African Journal of Marketing Management 14, no. 1 (2022): 11-20.
MLA /
Martey Edward Markwei, et al. "Sales promotion tools, customer emotions and consumer buying responses in Ghana." African Journal of Marketing Management 14.1 (2022): 11-20.