African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 154

Full Length Research Paper

Sensitivity of Cameronian consumers to brands: An application in body lotions

B. N. Ngono Eteme Melingui
  • B. N. Ngono Eteme Melingui
  • Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.
  • Google Scholar
V. Tsapi
  • V. Tsapi
  • Department of Marketing, Faculty of Economic and Management, University of Ngaoundere, Cameroon.
  • Google Scholar


  •  Received: 04 March 2013
  •  Accepted: 01 December 2013
  •  Published: 31 May 2014

How to cite this article

APA /
Melingui, B. N. N. E., & Tsapi, V. (2014). Sensitivity of Cameronian consumers to brands: An application in body lotions. African Journal of Marketing Management, 6(1), 1-11.
Chicago /
B. N. Ngono Eteme Melingui and V. Tsapi. "Sensitivity of Cameronian consumers to brands: An application in body lotions." African Journal of Marketing Management 6, no. 1 (2014): 1-11.
MLA /
B. N. Ngono Eteme Melingui and V. Tsapi. "Sensitivity of Cameronian consumers to brands: An application in body lotions." African Journal of Marketing Management 6.1 (2014): 1-11.