African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 153

Full Length Research Paper

Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt

Zayed Aly Mahmoud
  • Zayed Aly Mahmoud
  • Maastricht School of Management, Egypt
  • Google Scholar
Hamed Shamma
  • Hamed Shamma
  • Department of Management, School of Business, Economics and Communication, The American University in Cairo, Cairo, Egypt
  • Google Scholar


  •  Received: 31 October 2014
  •  Accepted: 29 December 2014
  •  Published: 31 January 2015

How to cite this article

APA /
Mahmoud, Z. A. and Shamma, H. (2015). Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt. African Journal of Marketing Management, 7(1), 7-15.
Chicago /
Aly Mahmoud Zayed and Hamed Shamma. "Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt." African Journal of Marketing Management 7, no. 1 (2015): 7-15.
MLA /
Aly Mahmoud Zayed and Hamed Shamma. "Does corporate reputation affect brand preference? Application to the soft drinks industry in Egypt." African Journal of Marketing Management 7.1 (2015): 7-15.