African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 157

Full Length Research Paper

Satisfaction and retention strategies for Nigerian Generation Y customers

Edmund Ehichioya Otaigbe
  • Edmund Ehichioya Otaigbe
  • College of Management and Technology, Walden University, Minnesota, USA.
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Christopher Beehner
  • Christopher Beehner
  • College of Management and Technology, Walden University, Minnesota, USA.
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  •  Received: 01 July 2019
  •  Accepted: 05 August 2019
  •  Published: 30 September 2019

How to cite this article

APA /
Otaigbe, E. E., & Beehner, C. (2019). Satisfaction and retention strategies for Nigerian Generation Y customers. African Journal of Marketing Management, 11(4), 35-44.
Chicago /
Edmund Ehichioya Otaigbe and Christopher Beehner. "Satisfaction and retention strategies for Nigerian Generation Y customers." African Journal of Marketing Management 11, no. 4 (2019): 35-44.
MLA /
Edmund Ehichioya Otaigbe and Christopher Beehner. "Satisfaction and retention strategies for Nigerian Generation Y customers." African Journal of Marketing Management 11.4 (2019): 35-44.
DOI /
https://doi.org/10.5897/AJMM2019.0608
URL /
https://academicjournals.org/journal/AJMM/article-abstract/EF1779761798

Copyright © 2023 Author(s) retain the copyright of this article.

This article is published under the terms of the Creative Commons Attribution License 4.0

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