African Journal of
Marketing Management

  • Abbreviation: Afr. J. Mark. Manage.
  • Language: English
  • ISSN: 2141-2421
  • DOI: 10.5897/AJMM
  • Start Year: 2009
  • Published Articles: 145

Full Length Research Paper

Satisfaction and retention strategies for Nigerian Generation Y customers

Edmund Ehichioya Otaigbe
  • Edmund Ehichioya Otaigbe
  • College of Management and Technology, Walden University, Minnesota, USA.
  • Google Scholar
Christopher Beehner
  • Christopher Beehner
  • College of Management and Technology, Walden University, Minnesota, USA.
  • Google Scholar


  •  Received: 01 July 2019
  •  Accepted: 05 August 2019
  •  Published: 30 September 2019

How to cite this article

APA /
Otaigbe, E. E., & Beehner, C. (2019). Satisfaction and retention strategies for Nigerian Generation Y customers. African Journal of Marketing Management, 11(4), 35-44.
Chicago /
Edmund Ehichioya Otaigbe and Christopher Beehner. "Satisfaction and retention strategies for Nigerian Generation Y customers." African Journal of Marketing Management 11, no. 4 (2019): 35-44.
MLA /
Edmund Ehichioya Otaigbe and Christopher Beehner. "Satisfaction and retention strategies for Nigerian Generation Y customers." African Journal of Marketing Management 11.4 (2019): 35-44.