Abstract
The presence of libraries on social media is debated. This study analyzes the three schools of thought or positions debating the presence of libraries on social media. Data are drawn from extant literature, observation, and introspection. Qualitative method, descriptive survey design, and thematic and content analyses alongside systematic review are employed. The study leans on the media's uses and gratification theory (UGT), which explains how and why social media should be used to revolutionize libraries. The analysis shows that the viewpoint of the third school supersedes those of the first and second schools, as the need for libraries to have a presence on social media is justified in the literature by the fact that the presence of libraries on social media holds a lot of prospects for libraries, the professionals and the users alike. The study concludes that the views that libraries should have no presence on social media because they have no legal obligation to do so and would be constrained by a lack of finance, logistics, technological skills, etc., do not outweigh the advocacy for libraries’ presence on social media to get digitalized, revolutionized and repositioned for betterment, quality, performance, and productivity. The study recommends full adoption of technological innovations, including social media in libraries.
Key words: Presence, libraries, social media, schools of thought, technological innovation.