Nurses have every capacity to dominate the private healthcare market in Nigeria. However, ignorance, the tradition of seeking for already established jobs in the hospitals mainly, and self-limiting legal impediments of the law establishing nursing and midwifery in Nigeria have not allowed them to recognize this fact. Given the situation of the present-day saturated labor market in Nigeria, getting the nurses to realize their abilities has become necessary. Exposing the areas of the Nigerian nursing and midwifery law that are germane to this effort and such other areas that may not allow for a smooth transition to this needed liberation is equally pertinent. It is for the above background that this paper specifically sought to and briefly discussed the concepts of entrepreneurship and SWOT analysis; explained why nurses' entrepreneurial potentials are said to be masked in Nigeria; highlighted possible approaches toward undoing the mask; analyzed the SWOT of Nigerian Nursing & Midwifery Act concerning undoing the mask; and offered useful recommendations toward full unmasking of the entrepreneurial potentials of nurses in Nigeria. Nurses' entrepreneurial potentials are said to be masked because most nurses in Nigeria do not know that they possess what can make them become leaders and captains of the Nigerian healthcare industry. Nigerian Nursing & Midwifery Act had enormously empowered nurses to do a lot about their entrepreneurial growth, but few areas of the Act need some amendments to liberalize entrepreneurial pursuits of nurses at all levels. With the increasing scarcity of already established jobs, nurses with innate resilience and passion for success should embrace entrepreneurship without further delay. Upholding tenets of public relations by all nurses has also become necessary to rightly position their image and status for enduring patronage of their services.
Keywords: entreprenuership, nurses, SWOT analysis, Unmasking