International Journal of
Psychology and Counselling

  • Abbreviation: Int. J. Psychol. Couns.
  • Language: English
  • ISSN: 2141-2499
  • DOI: 10.5897/IJPC
  • Start Year: 2009
  • Published Articles: 213

Full Length Research Paper

The impact of small business management on product quality, product features and product positioning in Ibadan metropolitan, Oyo State, Nigeria

  Haliru Bala    
Department of Business Administration, Federal Polytechnic, Birnin Kebbi, Kebbi State, Nigeria.
Email: [email protected] Skype: [email protected]

  •  Accepted: 08 February 2012
  •  Published: 31 December 2012

Abstract

 

The study investigated the impact of small business management on product quality, product features and product positioning. The study was conducted in Ibadan metropolitan of Oyo State, Nigeria. Multi-stage and random sampling techniques were used in selecting 1,200 respondents. Information was gathered using primary and secondary data. Questionnaires were used to elicit information and were validated by experts. The data generated from the survey were subjected to both descriptive and inferential analyses. The findings reveal that small business management had influence on product quality [x(6) = 155.51; p<0.001], product positioning [x2 (6) = 52.19; p<0.001], product features [x2 (4) = 111.83; p<0.001]. The study concluded that small business management has impact on product quality, product features and product positioning.

 

Key words: Product quality, product features, product positioning, small business management, Ibadan, metropolitan.