Abstract

The study investigated the impact of small business management on product quality, product features and product positioning. The study was conducted in Ibadan metropolitan of Oyo State, Nigeria. Multi-stage and random sampling techniques were used in selecting 1,200 respondents. Information was gathered using primary and secondary data. Questionnaires were used to elicit information and were validated by experts. The data generated from the survey were subjected to both descriptive and inferential analyses. The findings reveal that small business management had influence on product quality [x² (6) = 155.51; p<0.001], product positioning [x² (6) = 52.19; p<0.001], product features [x² (4) = 111.83; p<0.001]. The study concluded that small business management has impact on product quality, product features and product positioning.

Key words: Product quality, product features, product positioning, small business management, Ibadan, metropolitan.