International Journal of
Physical Sciences

  • Abbreviation: Int. J. Phys. Sci.
  • Language: English
  • ISSN: 1992-1950
  • DOI: 10.5897/IJPS
  • Start Year: 2006
  • Published Articles: 2578

Full Length Research Paper

An innovative new product development strategy: The Key success paths approach

Mei-Fang Wu1*, Pao-Long Chang2 and Singa Wang Chiu3  
1Department of Industrial Engineering and System Management, Feng Chia University, Taiwan, Republic of China. 2Department of Business Administration, Feng Chia University, Taiwan, Republic of China. 3Department of Business Administration, Chaoyang University of Technology, Taichung 413, Taiwan.  
Email: [email protected]

  •  Accepted: 17 August 2011
  •  Published: 23 October 2011

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