International NGO Journal

  • Abbreviation: Int. NGOJ
  • Language: English
  • ISSN: 1993-8225
  • DOI: 10.5897/INGOJ
  • Start Year: 2006
  • Published Articles: 257

Article in Press

Lesson from UNESCO’s defeat in Arab States: why and how a new global corporate strategy is needed for UNESCO World Heritage Programme?

Xiaotong Su

  •  Received: 08 September 2017
  •  Accepted: 10 September 2017
Since the beginning of the Arab Spring, the cultural heritage sites in the Arab States have struggled, been damaged and destroyed from the threat of war, conflicts and looting. The world witnesses the fall of Palmyra in Syria by ISIS, destruction of Bamiyan Buddhas in Afghanistan and the ruin of Babylon in Iraq by the U.S. military. It is reported that the guardian of world heritage sites, United Nations Educational, Scientific and Cultural Organization (UNESCO), has failed to fulfil or carry one its missions in conserving and protecting the world’s cultural heritage. This report analyses the underlying strategic issues behind UNESCO’s defeat in Middle East. The findings reveal that the political and economic interest of conflicts between UNESCO and dominant states parties, poor communication and support with the local committees and authorities as well as lack of corporate awareness are the main reasons that cause UNESCO’s failure in Middle East. This report urges UNESCO to reform a clear corporate strategy from a resource based view and dynamic capability view in order to strengthen UNESCO’s global influence. The report also emphasises the crucial role of cross-cultural sensitivity on formulating and implementing UNECO’s strategy

Keywords: Heritage management, NGOs , strategic managemet ,international policy