Mobile phone can promote rural innovation services for rural farmers. Ethiopia, one of the lowest Information Communication Technology penetrated countries in Africa, had around 25 million mobile subscribers (i.e. 20% of the total population). Unreliable power supply and poor rural network connections are factors affecting mobile phone utilization for rural innovation services. This study aimed to analyze the constraints of mobile phone utilization for rural innovation services in Gomma district, Southwest Ethiopia. Structured interview schedule, focus group discussion, key informant interview and personal observations were used as a method of data collection tools for this study. Both primary and secondary source of data were used from 188 sample household heads. Descriptive statistics including frequency and percentage were used for this study. From the total of sample respondents, 95.2% were male headed and 4.8% female headed households. An intermittent and unreliable power supply and Cost for repairing and recharging mobile phone were the severe problem for rural household mobile use and got ranked first and second in the study area. Finally, it is advised that rural mobile phone utilization for innovation services needed to be supported by stakeholders to ensure stable networks and reducing call and messaging tariffs of mobile phone in rural areas is also suggested.
Keywords: Constraints, Mobile phone, Rural innovation, Utilization