Journal of
Agricultural Extension and Rural Development

  • Abbreviation: J. Agric. Ext. Rural Dev
  • Language: English
  • ISSN: 2141-2170
  • DOI: 10.5897/JAERD
  • Start Year: 2009
  • Published Articles: 442

Article in Press

Farmers’ Awareness And Attitude Towards Entertainment

Gbughemobi Blessing Obiagaeli, Meludu Nkiru Theresa, Okoye Chika Evelyn

  •  Received: 27 July 2020
  •  Accepted: 02 December 2020
This study was undertaken to assess the awareness and attitude of farmers to Entertainment Education (EE) in Anambra State. Farmers’ socioeconomic characteristics, identification of Entertainment Education strategies, ascertaining the farmers’ knowledge and attitude were examined in this study. REPHRAISE Simple random sampling was used to select a total of a hundred (100) respondents. The interview schedule was used and the data collected were analyzed using percentages and mean and Binary regression. The results revealed that the high proportion (39%) of the farmers were between the age of 31-40 years, female farmers (57%) were more than the male, IS THIS PERCENT FOR MALE OR FEMALE? and about 66% of the respondents were married. The mean income of farmers was N43,430 and almost all (94%) of the respondents identified radio and television as the major sources of entertainment education in the study area. The majority of the farmers (93%) and 88% respectively indicated a favorable attitude towards radio and television sources of entertainment education. There was a significant relationship between the farmer’s attitude and awareness and their use of entertainment-education at 0.01 (3.56)** and 0.01 (4.26)** probability level respectively. The revitalization of folk media was recommended. There is a good prospect in the use of entertainment-education in communicating agricultural information to farmers. Agricultural information should be translated into folks, indigenous songs, and opera as they are good agents or sources of behavior modification, which is the objective of every extension programme.

Keywords: Awareness, Entertainment, Education, Communication.