Decision Support Model (DSM) used to identify realistic export opportunities using a subsequent filtering process. The filtering process includes four sequential filters; the first filter includes a political and commercial risk assessment as well as a macro economic analysis. The second filter consists of the detection of possible export opportunities by means of market size and both short- and long-term market growth. The third filter identifies realistic export opportunities utilising a market accessibility index, which includes the following parameters. The fourth and final stage of the filtering process involves the analysis of the identified export opportunities in terms of their ranking according to accessibility and performance. The DSM identified the top seven export opportunities; these include in descending order: The United States of America, Japan, China, Germany, Spain, Thailand and France.
Key words: Namibian fish, diversification, Decision Support Model (DSM).
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