Journal of
Economics and International Finance

  • Abbreviation: J. Econ. Int. Finance
  • Language: English
  • ISSN: 2006-9812
  • DOI: 10.5897/JEIF
  • Start Year: 2009
  • Published Articles: 348

Full Length Research Paper

Analytic hierarchy process for prioritizing production functions: Illustration with pharmaceutical data

Oluseye Ogunyemi1, Ade Ibiwoye2* and Emmanuel Olateju Oyatoye1
  1Department of Business Administration, University of Lagos, Akoka, Lagos, Nigeria. 2Department of Actuarial Science and Insurance, University of Lagos, Akoka, Lagos, Nigeria.
Email: [email protected]

  •  Accepted: 16 September 2011
  •  Published: 30 November 2011

Abstract

 

Since the downturn hit the world’s economy in 2008, many organizations have been having a tough time remaining in business not to talk of making profit. Consequently, companies now seem to give a relatively high priority to the marketing competencies of their staff even when this may not be the required antidote. Using data from five major pharmaceutical companies in Lagos, Southwest Nigeria, this study applies the Analytic Hierarchy Process (AHP) technique to effectively prioritize the seven functions (7Ms) of manufacturing functions. The outcome of the study reflects the relative importance of the management function over the other functions of manufacturing in the pharmaceutical industry.

 

Key words: Analytic hierarchy process (AHP), 7Ms of production, prioritization, synthesizing.