Journal of
Fine and Studio Art

  • Abbreviation: J. Studio Fine Art
  • Language: English
  • ISSN: 2141-6524
  • DOI: 10.5897/JFSA
  • Start Year: 2010
  • Published Articles: 13

Table of Content: March 2018; 7(1)

March 2018

Emotion and colour perception: A psychoanalytical theory of graphic design in consumer of goods

The study focuses on the psychological theory of colour in graphic design on the advertisement of consumer goods. The specific objectives identify the impact of colour perception and emotion as it psychologically affects and influences the behaviour of consumers in purchasing the products advertised. Descriptive research study, that is, employing qualitative methodology was used to address the study and it adopted...

Author(s): E. Bankole Oladumiye and Odji Ebenezer