This study seeks to understand factors influencing the adoption of housing technology by home builders in South Africa. Builders that construct simplexes are more cautious in technology adoption. Those that construct simplexes and apartments are more likely to stick to tried and tested housing technologies. The most influential sources of new technology advice are sub-contractors, home buyers and National Home Builders Registration Council (NHBRC) seminars. That South African builders are cautious about improving building styles implies that membership of the National Home Builders Registration Council needs to strengthened and that the council needs to be used as the platform to educate builders about advantages of building improvements.
Key words: Technology adoption, housing sector, home builders and South Africa.