Abstract

Tourism, world’s most significant revenue earning sector, is highly dependent on the effectiveness of the tourism website. A tourist destination must have a website enriched with different design and service related attributes. Here, a user feedback based study was conducted. This user feedback based study shows that there is a lot of difference between the appeal of Indian and International tourism websites. A fuzzy score has been obtained to assign ranks to the websites on the basis of user feedback. On the other hand, ranks were given to the same set of websites on the basis of simple presence and absence of attributes. Websites having more presence of attributes were given higher ranks. The presence and absence of attributes were judged from simple observation. Then it was observed that there is a high degree of correlation between the ranks obtained from the two methods. This shows that more presence of attributes gives better user feedback and an increase in the number of design and service related attributes which is required for Indian tourism websites. In this way, Indian tourism websites can give better impact on user’s mind.

Key words: Effectiveness, tourist.