Journal of
Hospitality Management and Tourism

  • Abbreviation: J. Hosp. Manage. Tourism
  • Language: English
  • ISSN: 2141-6575
  • DOI: 10.5897/JHMT
  • Start Year: 2010
  • Published Articles: 59

Full Length Research Paper

A visitor-focused study of tourism attraction in Taiwan: Empirical evidence from outbound Chinese tourists

  1Toko University, Puzih City, Chiayi County 61363, Taiwan. 2Graduate University, Chinese Academy of Sciences, Beijing, China. 39F-1, 439, Sec. 3, King Ma Road, Changhua, Taiwan.
  1Toko University, Puzih City, Chiayi County 61363, Taiwan. 2Graduate University, Chinese Academy of Sciences, Beijing, China. 39F-1, 439, Sec. 3, King Ma Road, Changhua, Taiwan.
Email: [email protected]

  •  Published: 28 February 2011

Abstract

 

The outbound Chinese tourists (OCTs) are now becoming a mainstream of tourist resource and serving as a catalyst for economic growth in many countries. However, the literatures so far neglected their travel behavior, travel preference and destination choice. This study has focused solely on OCTs to address behavioral differences among visitors segments and separate the tourist visitations data to look at the preferences of visitors. There are two purposes in this study: First is to explore the key factors of tourism attraction in Taiwan to OCTs, and second to identify the factors of demographic and travel behavior characteristics on tourism attraction and explain how they affect the tourism attraction. The findings indicated that OCTs were most interested in sightseeing with “Natural Scenery”, followed by “Geographical Landscape”. It also found the items that OCTs liked to tour were “Natural Landscape”, followed by “Art and Shows” and “Local Snacks and Specialties”.

 

Key words: Demographic characteristics, travel behavior characteristics, tourism attraction, outbound Chinese tourists