Journal of
Hospitality Management and Tourism

  • Abbreviation: J. Hosp. Manage. Tourism
  • Language: English
  • ISSN: 2141-6575
  • DOI: 10.5897/JHMT
  • Start Year: 2010
  • Published Articles: 69

Article in Press

ROLES OF EVENTS FOR LOCAL DEVELOPMENT: THE CASE OF DESSIE AND KOMBOLCHA CITIES

Zelalem Getnet Ambaw, Tesfaye Fentaw Nigatu

  •  Received: 09 August 2022
  •  Accepted: 22 September 2022
The main purpose of this study is to assess the roles of events for local development by focusing in Dessie and Kombolcha Cities. Mixed research approach and descriptive research design were used. Questionnaire and interview methods of data collections instrument were used. The data were collected from sample representatives from culture and tourism offices, hotels, sport offices, religious institution, cultural clubs, cinemas and other governmental and non-governmental office employees. Simple random sampling was used from target population. Out of 682 populations in specified target population 136 samples (20 % of the target population were selected. The study revealed that; the local communities were positive attitude towards the event development in the cities. Religious festival, trade fair and conference events were the type of event majorly prevailed in Dessie and Kombolecha cities. 61.2% of the respondents have affirmed that event has plays a great role on boosting the local economy in a high level while 70 .6 % of the respondents affirmed that events create a significant positive impact in expanding cultural perspectives of the local. Events have also a power to create job for the socio-economic life of the local. 88.5 % of the respondents perceive that events have an ability to maximize tax revenue for the local socioeconomic development. Events have a role to advance cultural performance of both host and guests in Dessie and Kombolecha cities. On the other side; events have roles for building the image of the destination. Low promotional level of event industry, small number of conference centers, the experience of businesses on organizing events and the coordination among stakeholders to develop events were the major bottleneck to develop event in the study area. In order to use event as a local development option local empowerment, local governance, creating enabling environment and external supports are mandatory.

Keywords: Event, local development, Event industry, local governance