Journal of
Languages and Culture

  • Abbreviation: J. Lang. Cult.
  • Language: English
  • ISSN: 2141-6540
  • DOI: 10.5897/JLC
  • Start Year: 2010
  • Published Articles: 120

Full Length Research Paper

Verbal semiotics resources employed in advertising cigarette on TV in Indonesia

Bambang Nur Alamsyah Lubis
  • Bambang Nur Alamsyah Lubis
  • English Applied Linguistics Program, State University of Medan, Indonesia.
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Busmin Gurning
  • Busmin Gurning
  • English Applied Linguistics Program, State University of Medan, Indonesia.
  • Google Scholar
Amrin Saragih
  • Amrin Saragih
  • English Applied Linguistics Program, State University of Medan, Indonesia.
  • Google Scholar


  •  Received: 10 December 2018
  •  Accepted: 10 April 2019
  •  Published: 30 April 2019

Abstract

This work analyzes the verbal semiotics resources used for advertising cigarette in Indonesia. Descriptive qualitative method was used in this study. The data of this study are verbal semiotics resources (oral and written) used for cigarette advertisement. From the result of this work, it is seen that in ideational function, material process was dominantly used in advertising cigarette on TV, and in interpersonal function, speech function was dominantly used in advertising cigarette on TV.

 

Key words: Verbal, semiotics, cigarette, advertisement, ideational, interpersonal, Indonesia.