Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 223

Full Length Research Paper

Exploring the perceived impact of threat levels: The case of North Korea’s nuclear threat in the U.S.

Sun-A Park
Department of Communication, Robert Morris University, 6001 University Blvd. Moon Township, PA 15108, U.S.A. 
Email: [email protected]

  •  Accepted: 13 August 2013
  •  Published: 31 August 2013

Abstract

Using an experiment with 373 participants, this study examines the main effects of threat levels (high vs. low) on the cognitive appraisal by adopting a third-person effect measurement. The study not only shows a greater perceived impact of threat on others than themselves in both high and low threat level conditions but also reveals that the higher threat level produces a greater perceived impact on comparison groups than the lower threat level.

Key words: Third-person effect, threat appraisal model, perceived impact of threat Levels.