Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 216

Full Length Research Paper

Cultivating Biafran agenda in Nigeria: Evaluation of the influence of radio Biafra’s rhetoric of ethnic marginalization on rural dwellers in the South-east

IKEGBUNAM Peter C
  • IKEGBUNAM Peter C
  • Department of Mass Communication, Faculty of Social Sciences, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria.
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AGUDOSY Fabian I
  • AGUDOSY Fabian I
  • Department of Mass Communication, Faculty of Social Sciences, Chukwuemeka Odumegwu Ojukwu University, Igbariam Campus, Anambra State, Nigeria.
  • Google Scholar


  •  Received: 06 April 2020
  •  Accepted: 21 October 2020
  •  Published: 31 January 2021

Abstract

The systematic exclusion of the Igbos from key national leadership positions in Nigeria made the rise of secession-seeking groups and demand for self-government inevitable in the region. IPOB is one of these secession seeking groups which uses its radio station to communicate its agenda. Following its stirring rhetoric and extremist views, much has been heard of the place of radio Biafra in the ongoing IPOB agitation in the south east. Owing to radio’s ability to cultivate social and political realities in the minds of people, rhetoric of marginalization which forms the basis of radio Biafra’s broadcast may not leave people free from thinking of what is being communicated and what could be done to actualize the desired self-freedom which the station cultivates. Against this background, this study examined respondents’ level of exposure to radio Biafra’s broadcast, their perception of the broadcast messages and whether the messages persuade them into believing the course being preached from the station. The study was anchored on cultivation and social exchange theories with survey and FGD as research methods in studying 400 respondents purposively selected from 1,306,739 which forms the population of the study. Findings revealed that respondents believed in the mission but lacks the will-power to realize the dream. The study, therefore, recommended that radio Biafra content presenters should reconsider the messages they dish out to the people to avoid a repeat of the Rwandan episode in Nigeria. It was also recommended that government should look into these marginalization complaints from South-Eastern states.

 

Key words: IPOB, rhetoric, marginalization, social exchange theory, cultivate.