Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

Full Length Research Paper

Effects of Indian movies related to Kashmir issue on Pakistani youths

Ahsan Akhtar Naz*
  • Ahsan Akhtar Naz*
  • Institute of Communication Studies, University of the Punjab Lahore 54590, Pakistan.
  • Google Scholar
Talal Mustahsan Raza
  • Talal Mustahsan Raza
  • Institute of Communication Studies, University of the Punjab Lahore 54590, Pakistan.
  • Google Scholar


  •  Received: 24 November 2014
  •  Accepted: 14 July 2015
  •  Published: 31 August 2015

Abstract

This has been observed that due to many reasons, Indian movies are very popular in general public of Pakistan and particularly in young generation. This study focuses on the effects of Indian movies on Pakistani youths with special reference to Kashmir issue. Kashmir issue is a core issue between two neighbor countries - India and Pakistan. After the brief introduction and background of the issue, this is analyzed that after watching these movies, whether Pakistani youths has changed or mould its opinion regarding this specify issue under the influence of the stories, scenes and songs etc. of the Indian movies, and whether this young generation has any type of patriotism in their minds for its own country Pakistan .They have become the supporters of Indian viewpoint or not.  For this purpose, the contents of those movies which were released after 2000 are analyzed and then a survey of 100 Pakistani youths are conducted randomly. After the results, the researchers have found that 95.2 % Pakistani youths are not affected by these Indian movies propaganda and responded that Kashmir should not be a part of India. They discussed and analyzed the data and some suggestions are pinpointed. It is found that Pakistani youths are not accepting the Indian viewpoint as such, which has been tried by the producers of Bollywood.

Key words: Indian movies, Kashmir issue, Pakistani Youths, Independent Kashmir Front (IKF), Inter Services Intelligence (ISI).