Abstract

This paper explores the dynamic interplay between digital media and artificial intelligence (AI), and their impact on the media industry. Digital media, encompassing platforms and content accessible through electronic devices, has revolutionised communication, content natural language processing (NLP) and machine learning, creation, and consumption. The rise of AI has transformed digital media by enabling personalized experiences and innovative applications across diverse media formats. The types of digital media, including text-based, audio-based, image-based, and video-based content, are examined along with their characteristics and significance in contemporary media landscapes. The paper also looks into the integration of AI in diverse media industries such as newsrooms, advertising, music, television, film, augmented reality (AR), and virtual reality (VR). Examples of AI in these sectors highlight its role in enhancing productivity, personalization, and audience engagement.

Key words: Artificial intelligence, mass media, films, journalism, digital media.