Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 234

Full Length Research Paper

Mediating effect of word-of-mouth in movie theatre industry

Monika Rawal*
  • Monika Rawal*
  • College of Business, Southern Illinois University-Carbondale, USA.
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Jose Luis Saavedra
  • Jose Luis Saavedra
  • College of Business, Southern Illinois University-Carbondale, USA.
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  • Google Scholar


  •  Received: 10 August 2016
  •  Accepted: 24 March 2017
  •  Published: 31 March 2017

Authors

Monika Rawal*
College of Business, Southern Illinois University-Carbondale, USA.

Jose Luis Saavedra
College of Business, Southern Illinois University-Carbondale, USA.

Corresponding Author Email: [email protected]



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This article is published under the terms of the Creative Commons Attribution License 4.0

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