Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

Full Length Research Paper

Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads

Yu Shu-Yin
  • Yu Shu-Yin
  • Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.
  • Google Scholar


  •  Received: 08 November 2018
  •  Accepted: 30 January 2019
  •  Published: 28 February 2019

Authors

Yu Shu-Yin
Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.

Corresponding Author Email: [email protected]