Comparison of the effects of cognitive age and advertising credibility of the elderly on reading advertising with different information loads

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Yu Shu-Yin
Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.
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This article is published under the terms of the Creative Commons Attribution License 4.0.

Authors

Yu Shu-Yin
Department of Commercial Design, School of Design, Ming-Chuan University, Taiwan.

Corresponding Author Email: [email protected]

This article is published under the terms of the Creative Commons Attribution License 4.0

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