Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 201

Article in Press

Facebook utilization in the 2015 political campaigns in Nigeria: Experience from southern Taraba

Oberiri Destiny Apuke

  •  Received: 15 June 2018
  •  Accepted: 15 June 2018
This study investigates the public perception towards Facebook utilization in the 2015 political campaigns in Nigeria. The study made use of descriptive survey design with a questionnaire as the instrument for data collection. Data were analyzed using the 2016 Microsoft Excel statistical packaged with frequency counts and simple percentages presented in tables and graphs. The generated hypotheses in this study were tested via inferential statistical Chi-square analysis at 0.05 level of significance. The study demonstrated that Facebook was used in the 2015 senatorial electioneering campaigns in southern Taraba, and this influenced electorate to vote a particular candidate. However, this study established that there were dysfunctions on the Facebook pages of the electorates and candidates. Hence, this study suggests that reliability should be an essential concept in the posted political messages or promises of politicians so as to attract more fans to themselves.

Keywords: Facebook, politics, campaign, senatorial elections, Taraba, Nigeria.