Journal of
Media and Communication Studies

  • Abbreviation: J. Media Commun. Stud.
  • Language: English
  • ISSN: 2141-2545
  • DOI: 10.5897/JMCS
  • Start Year: 2009
  • Published Articles: 227

Article in Press

Potrayal of cultural values in Jan cartoon: a content analysis

Kainat tahir

  •  Received: 15 June 2018
  •  Accepted: 15 June 2018
This paper is the study of portrayal of cultural values through Jan cartoons. This is an effort to explore how Jan cartoons are depicting our cultural values. The main focus of study was the content that is being portrayed in Jan cartoons and see how cultural values are implanted in programs and to which extent children are getting information after watching these cartoons. We collected our data through content analysis in which we have taken 15 episodes. We have examined the character, language, culture, dressing and values that are being portrayed in Jan cartoons. The dialogues are delivered in simple words so that children can easily understand. Hence, these cartoons are perfect to teach children our moral and cultural values.

Keywords: -culture, values, cartoons, Pakistani, portrayal, teachings, language, children, information, moral